How do I select a promotional products company?
Most promotional product manufacturers are printers that have the ability to print on certain items. There are thousands of businesses claiming to produce promotional products so as with all purchases, do your research, if you select a local company it may provide a more personalized experience. Although many companies may advertise a variety of items if they do not have the required equipment they will subcontract the work to a partner company.
Typical art formats accepted by Promotional Products Companies?
To be sure you will need to contact the company you are dealing with but the following formats are typically accepted:
Adobe Illustrator Vector Art
Adobe Photoshop .eps files
What is an Overrun or Underrun?
Most printers will produce an extra %5 - %10 of the items ordered to account for possible print issues. In most cases the customer is responsible for the cost of the extra pieces. An underrun is the rare case in which fewer items are produced.
Why a Minimum Order?
Most printers will set a minimum number of custom items to make sure the job is profitable.
Why Set-up Charges?
The printing of a logo on an item may require the production of many custom items that may not be used again.
I need my item by a certain date?
Be sure to let the printer know you have a drop dead date. If the request is not outrageous it will accomodated provided you are willing to pay for the cost of a Rush order.
Why Should I consider Promotional Products.
Why does anyone utilize Promotional Products - the exposure and advertising. Promotional Products are not just for tradeshows. Since just about any item can be embossed with a logo it is worth taking a look at all of your regular purchases and see what could be personalized. Packaging and office products you order regularly can often present logos and messages without any significant cost increase, watch for closeouts that may even reduce the costs. This is where a close relationship with your Promotional Products dealer can be beneficial. Don't forget customer giveaways that are functional and keep your logo in the customers view. Refrigerator magnets with important numbers, mouse pads with menus are all in constant view.
How are impressions made on Promotional Items?
No comments:
Post a Comment
Please feel free to ask questions!